Pelikan
Tech-enabled

leasing
for EV fleets

Pelikan
Tech-enabled

leasing
for EV fleets

Role:
Art direction
Visual identity

Studio:
Domino Studio

Visual identity for Pelikan Mobility, tech-enabled leasing for EV fleets.

The identity is built around a dynamic mark representing the constant flow of fleet data. The logo functions as a flexible system and exists in multiple configurations across applications.

A modular graphic element complements the logo, visualising how EV fleets move, redistribute and coordinate across the network.